Google has officially confirmed that the Penguin 4.0 update to the algorithm is rolling out in all languages, impacting SEO marketers everywhere in real time.
Toronto, ON – 3rd October, 2016 : The Penguin update to Google's core algorithm went live just over a week ago, and BluEnt has been tracking its effects on the web and what it means for the future of SEO. Here is everything you need to know about the Penguin Update for modern search engine optimization.
What is Google Penguin?
Penguin is a Google algorithm signal that was first introduced in 2012. Its purpose has always been to target black hat webspam and reward white hat SEO in its search engine rankings. White hat SEO encompasses techniques that improve the usability of a site and support high quality content, whereas black hat webspam focuses on shortcuts or loopholes to induce higher rankings such as keyword stuffing and link schemes. Get in touch for your Business Development needs:email@example.com
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The Penguin 4.0 Update
This is the most recent update since Penguin 3.0 was launched nearly two years ago in October 2014. The two key changes that Google officially announced on their blog were the following:
- "Penguin is now real-time." Until now, the list of sites affected by the signal were refreshed periodically all at once. This update will result in much faster changes taking effect shortly after Google recrawls and reindexes a page. As such, future refreshes will no longer be publicized as they have been in the past.
- "Penguin is now more granular." Instead of spam affecting the ranking of an entire site, it will adjust ranking based on individual spam signals.
Initial Key Insights
The first Penguin modification is both a blessing and a curse. On one hand, unintentional webspam changes will be much harder to identify as they will be administered without notice. On the other hand, it will make it significantly more challenging for black hat SEO to cheat the system, resulting in authentic search engine results that are consistently up-to-date. As BluEnt's search engine optimization services have been always been committed to white hat techniques, we see this is a firm step in the right direction.
As for the second part of the release, it is to early to tell how a more granular approach will impact SEO practitioners. First of all, it is unclear on what exact level penalties will be made – some sources assume that they will be carried out on a page-by-page basis, but Google's comments on the matter have been intentionally vague. We predict the potential for black hat specialists taking advantage of the limited consequences of Penguin's impact once it is more established.
Our final expectation overall is that the effects of Penguin 4.0 will take at least a few more weeks to fully roll out. Many webmasters have been disappointed by the lack of noticeable changes since it was released on the 23rd, but both the real-time and granular nature of the update make it an understandably difficult force to detect.
BluEnt's Response to Penguin 4.0
The Penguin update demands a more nuanced, strategic approach to search engine optimization, and BluEnt will ensure that our SEO team has the resources to provide our clients with the solutions that incorporate these new challenges.
The key benefit we plan to use to our advantage is an increased ability to experiment. Real-time changes mean that effective SEO solutions will be rewarded fast, while suboptimal solutions can be observed, analyzed, and corrected just as quickly. BluEnt will use the immediacy of such feedback to continuously create truly innovative solutions that adapt to the changing landscape of online marketing.
The lack of comment on future refreshes will only drive us to be more vigilant in regards to our SEO reporting. A crucial aspect of BluEnt's offerings is providing detailed web traffic, keyword ranking and website performance reports that communicate the ROI of our practices. We will leverage this competency to personalize and optimize the SEO services we deliver our clients as it is all the more relevant as a result of the update.
Part of this initiative will include reinforcing the alignment between our search engine optimization and user experience & user interface practices to create holistic websites that follow our user-centered design methodology, guaranteeing that the influence of white hat SEO is evident throughout BluEnt's services.
Our dedication to search engine optimization techniques that drive quality content and site usability has always been a priority in our SEO and UX/UI services, but we will take this opportunity to explore what revolutionary possibilities are achievable for the companies we work with going forward.
Formed in 2003, BluEnt specializes in proving custom websites, mobile apps, e-commerce, and internet marketing services for companies running an online dependent business or looking to develop tools to efficiently automate and monitor active processes in their organization. With 11 growing offices situated around the world, BluEnt is respected globally for its consistent quality of services and timely delivery of projects. We use our experience across industries and software applications to help enterprises derive maximum value out of their resources and investments.