Virtual reality is no longer the media of the distant future – Google has decided that it's the media of the present.
Toronto, ON – 14th November, 2016 – Up until recently, the process of producing 360 virtual reality images and video was a costly, difficult, and time-consuming endeavor that no one in mainstream communications was paying much attention to. But time are changing, and Google has decided that it's time for search to catch up. BluEnt has analyzed the current state of VR content creation and how Google's latest SEO update will affect marketers everywhere.
How It Works
Today, there's a wide range devices and applications for consuming 360-degree content. With Google VR View, anyone can embed 360-degree content on their website effortlessly. On the flip side, the search engine has created new intuitive and affordable ways for users to find this content and view it on desktop, mobile or VR headsets.
On desktop, consumers experience the standard mode of VR view in which the cursor is used to move the image or video inside the virtual reality "magic window" to rotate their perspective. On mobile, however, the image is linked to the phone's movements - when the user moves the phone up or down or side to side, the magic window responds by showing the embedded image at the new angle. Finally, VR headsets are currently the most augmented widespread experience of virtual reality available, with Google Cardboard headsets starting at $15.00 a piece. Get in touch for your Business Development needs:firstname.lastname@example.org
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Search Engine Optimization for Virtual Reality
Just like the case for regular videos and images, search engines do not index 360-degree content directly in search results. The focus is still largely on optimizing the webpages where VR View is accessible to users. Make sure that the file is on a fast-loading, mobile-friendly HTTPS page for best results.
Similarly, the existing tips and tricks for optimizing video and image and can modified to optimize virtual reality content. Use descriptive geographic keywords and the term "VR" in file names such as "Toronto-Harbourfront-VR-image.jpg" as opposed to "0001.jpg".
As always, text remains the most effective SEO tool for optimizing webpages. Include a brief caption above or underneath the magic window describing the content, again taking care to include VR-related keywords. You can take it one step further by adding a few hundred words of original text under the window to elaborate on the image or video to give crawlers and viewers a better idea of what to expect. Paragraphs containing terms such as "VR image" and "immersive video" are helpful in alerting search engines that your page will be useful to users searching for virtual reality content.
BluEnt's Response and Recommendations
Virtual reality is no longer a term exclusively used for video games. Google's latest SEO update will only encourage marketers to see this new form of media as the next tool for engaging with the everyday consumer. In an age where people crave a sense of presence and authenticity, 360 VR is a way for businesses to share more with their customers in a professional yet genuine way. Consider a building company producing a virtual walk-through of a new apartment complex, or capturing a VR image of your company's studio.
This wave of new opportunities for interacting with users will be at the forefront of modern marketing experts, and BluEnt is committed to meeting these specialists' needs through our SEO services. We will ensure that our on-page analysis capabilities expand into the realm of virtual reality, ensuring that our clients are ahead of the curve should they choose to incorporate this media. Furthermore, we will work to effectively consult these companies on VR practices through our strategic planning for on-page optimization services to create real value for our clients in the changing months and years ahead.
Formed in 2003, BluEnt specializes in proving custom websites, mobile apps, e-commerce, and internet marketing services for companies running an online dependent business or looking to develop tools to efficiently automate and monitor active processes in their organization. With 11 growing offices situated around the world, BluEnt is respected globally for its consistent quality of services and timely delivery of projects. We use our experience across industries and software applications to help enterprises derive maximum value out of their resources and investments.