Dallas, USA – Tuesday, January 2, 2018 : Almost all the businesses are relying on social media marketing completely or partially. Social media has been playing a major role in creating successful business strategies for almost a decade. Despite being persistent in the marketing area, social media is constantly changing its features with passing time. BluEntweb discusses about the top social media marketing trends which have dominated the year of 2017. Social media runs due to a huge audience and gives priority to the perfect user experience. This increases competition and social media platforms strive to bring new features and functions which would attract more audience and keep their loyalty for a span of time. Consumers also change their behavior frequently that businesses have to figure out new ways to bring in ROI. Let’s go through the top three social media trends in 2017. Get in touch for your Business Development needs:firstname.lastname@example.org
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- Influencer Marketing:
Influencer marketing has been talked about for a very long time. This strategy has picked up a very interesting and smart way to success. In this process, the businesses approach celebrities, business experts or celebrity bloggers to share the content on their social media pages, talk about the particular brand or share your content. This medium allows businesses to directly access the target audience in a cost-effective way.
- Live Videos:
Social media platforms such as Facebook has brought this idea of going live online in the year 2016. This is famously known as Facebook Live. Live Video is quite a hit among people since you are interacting with your audience directly with the power of facial expressions. This has created a quiver among the young generation who are constantly craving for the content. Multiple brands are utilizing Live Video feature to launch and promote their products and interact directly with their target audience.
Chatbots have been targeting the businesses which are based on good customer service and customer care. Chatbots has come into the market a while ago but became quite popular in the year of 2017. Chatbots can easily be defined as an automated chatting tool among businesses and consumers, they are able to imitate human-like conversations with consumers to provide the viable solution. Chatbots hugely helped in allocating human manpower at more appropriate sections like direct call interactions, disputed cases etc. Chatbots can't replace people completely as they are unable to interpret the complicated queries and can easily be caught as computer feature. Though the use and development of this feature is surely going to improve in the year of 2018.