BluEnt's Logo Philosophy and Theology

You may think we think too much! But it's the clarity and attention to detail that sets us apart...

Maximum Value. Achieved. Our tag line constantly reminds us about Achieving Maximum Value for our clients and BluEnteers.

Why are B and E capital? B and E capital stand for 'Building Businesses' and 'Enterprises'. They also join to form the word "BE". This depicts the people - the workforce who are the BEings BEhind BluEnt.

Colors of our logo Main Colors are BluE and Red. Secondary colors that can be seen in our logo are: Yellow, Gold, Green, and Orange.

BluE - the color of water, world, plenty, globalization, technology, purity, clarity, and honesty - signifies our goals and values. We often say, 'the BluE sky is our limit'.

Red - the color for energy, power, and quick action.

Both Red and BluE belong to the two different ends of the color spectrum - signifying the variety and range of our services and ability.

Yellow - signifies brightness, a good working environment, rays of the sun, and the refreshing positive energy.

Gold - is the color of excellence, quality, and efficiency.

Green - is the color of nature, care, and abundance. It talks about our ability to grow with an organic approach.

Orange - for creativity, enthusiasm and the capacity to take on and fix challenges (color of fixing or healing).

The globe

Many people advised us to get rid of the globe. It makes our logo look like the common 80s. We just couldn't get our traditional selves to remove it. It goes well with globalization and makes the brand look familiar with a solid foundation. It also stands for one world, round, zero (the starting point of bits and bytes) and the environment (friendly -- green -- which we should be). Plus, globes are considered lucky.

The digit 1 in the B1uEnt logo (The modified L)

Well, the true reason for inserting the number 1 is that - after the extremely destructive devastation by Hurricane Katrina in our New Orleans operations back in 2005, a numerologist told one of the founders to change the name BluEnt (summing up to numerological 7 which is more of a spiritual number -- good for spiritual ventures) to something that sums up to 5 (more profitable). This meant changing the name to something like BlouEnt. It was a tough riddle to solve. We finally tweaked the L in BluEnt and made it look slightly like 1 (B1uEnt), satisfying everyone's wishes (making the total 5).

We justified the 1 as:
  • The digit 1 in B1uEnt (Symbol for best) -- No. 1 -- like in an award or an award podium -- 1st, 2nd, 3rd) and Maximum Value Achieved.
  • 0s and 1 are also symbols of programming and technology ...where it all starts.
  • The extended Slant on the one (1) depicts a construction roof (Symbol for Architecture, Engineering, Construction), as well as a mortarboard (academic cap and education) for our continuous learning, innovation, researching and growing capabilities.
  • It also stands for a stage podium depicting our Internet Marketing and Leadership skills.
  • BE 1(One): By BEing together, we at BluEnt, Achieve Maximum Value for our clients and for ourselves, the "BluEnteers".

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About BluEnt

BluEnt helps companies to optimize their web presence and generate leads through various online marketing models i.e. SEO, Local Search Optimization, AdWords, PPC Marketing, Content Marketing, Email Marketing and Social Media Marketing.

Houston, Texas

10685-B Hazelhurst
Dr. # 15071
Houston, TX 77043
USA
Phone: +1 832-476-8459
Fax: +1 801-991-7047
Email: global@bluent.com

Toronto, ON -
Downtown (Eaton Centre)

250 Yonge Street,
Suite 2201
Toronto, Ontario M5B 2L7
Phone: +1 647 478 5230
Email: it@bluent.ca

New Delhi, India

B-21 Lajpat Nagar 2
New Delhi 110024
India
Phone: +91 11 40506565
Fax: +91 11 40506578
Email: sales@bluent.co.in